Licensing its technology will help the company expand its reach to even more devices and markets
NVIDIA announced in a blog post today that it will be breaking away from simply making its own GPUs and SoCs to now licensing its technology out to other manufacturers. The chip maker will kick things off by offering up its latest "Kepler" GPU architecture, which it says is the world's most advanced and efficient GPU and the reference design for its next-generation Tegra processors. Licensees will receive designs, collateral and support to integrate the Kepler GPU into their devices. Above and beyond hardware design, NVIDIA also plans to license its vast visual computing portfolio, which will open up to licensees the intellectual property necessary to make their own GPUs.
From its blog post, Executive Vice President David Shannon made a clear statement about NVIDIA's plans:
"But it’s not practical to build silicon or systems to address every part of the expanding market. Adopting a new business approach will allow us to address the universe of devices."
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Source: http://feedproxy.google.com/~r/androidcentral/~3/naJWhHfx9Zk/story01.htm
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