You must invest in your online business no matter what it is, to give your online business a chance to grow and be successful. And the best investment you can make for your business, are the essential online tools. Online tools are crucial for the success of any online business. There are several online tools for the trade but one of the most important that you can invest in for any business (this is a must), is an auto responder.
An auto responder is a series of messages (usually already written) that are sent out to a person after they have opted in on one of your capture pages or advertising pages and is the backbone of every successful home business. This online tool is a must to have for your home business to have any chance of becoming successful.
When people visit your capture page and become interested in the product that you?re advertising, there should be a web form where they can enter their name and email address.
After they fill out the form, they should be redirected to another page telling them more about your business. At the same time, a series of informative messages from your auto responder should start being sent to that prospect providing them with vital information about your business.
The follow up messages in your auto responder should be very well written and should provide good solid information about the home business that you are advertising. These follow up messages are very crucial in the success of your home business, because on average, it takes anywhere between 8 and 12 follow ups before a person will join a home business.
These messages, also known as a campaign, can be set up to go out on different days. Opinions on how you should set up your campaign varies. Some say you should send a message every 2 to 3 days. But I like to set my campaign up to where a message is going out everyday, because as soon as someone opts in, that is when their interest in the opportunity is at it?s highest peek. So setting up your campaign to send out a message everyday is best. You can set your campaign up however you want.
You also want to set your campaign up to where your following up with the person for at least 30 days. All this can be set up in the back office of your auto responder.
Again, the backbone of any internet business is the auto responder. It works 24/7 and does all the hard work for you. If you set your campaign up so that you provide good information about your business, your chances of being successful will skyrocket.
Charlie is an expert author and home business success. He can?t express enough the importance an auto responder has in the success of any business. Charlies vacation club business has been a 7 figure success because of the product and the campaign that he set up to follow up with those interested. Here are the marketing tools that Charlie uses for his success.
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Source: http://www.chinaubuntu.com/online-tools.html
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